The MEDIA strand of the Creative Europe programme supports the European film and audiovisual industries to develop, distribute and promote European works, taking into account today’s digital environment. In addition it
- encourages cooperation across the value chain of the audiovisual industry and at EU level in order to scale up enterprises and European content globally
- nurtures talents – wherever they come from
- engages with audiences of all ages, specially the younger generations
A new structure for a new programme
To ensure more flexibility in the actions supported and to encourage cooperation among the different parts of the audiovisual value-chain, the priorities of the 2021-2027 Creative Europe programme are structured around 4 clusters.