The MEDIA strand of the Creative Europe programme supports the European film and audiovisual industries to develop, distribute and promote European works, taking into account today’s digital environment. In addition it

• encourages cooperation across the value chain of the audiovisual industry and at EU level in order to scale up enterprises and European content globally 
• nurtures talents – wherever they come from – and facilitates knowledge-sharing 
• supports innovative solutions to meet the market demands and trends 
• engages with audiences of all ages, especially the younger generations

A new structure for a new programme 

2021 marked not only MEDIA’s 30th anniversary but also the beginning of the new Creative Europe programme for the 2021-2027 period. To ensure more flexibility in the actions supported and to encourage cooperation among the different parts of the audiovisual value-chain, the priorities are structured around 4 clusters.