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Published:  18 Jun 2020

Europe’s Culture – close to you

The European Commission launched a social media campaign to promote Europe’s cultural and natural treasures as Member States are easing the measures that were put in place to contain the coronavirus outbreak.

The coronavirus outbreak has had a severe impact, not only on the health and well-being of Europeans, but also on the economy: closed borders, cancelled flights, cities and communities in lockdown for months put the EU’s tourism sector under a stress test.

To ease the economic impact of the measures taken to contain the coronavirus outbreak, the European Commission presented a recovery plan on 13 May, 2020. As outlined in this plan, the coming months represent an opportunity: as restrictions are slowly being lifted and borders opened, tourism should hopefully be able to resume and allow Europeans some well-needed leisure and respite.

The campaign

In this spirit, the European Commission launches a social media campaign focusing on sustainable cultural tourism. With the slogan

Europe’s Culture – close to you

this campaign promotes the re-discovery of Europe’s diverse treasures, both natural and cultural. The aim is to encourage Europeans to discover the beauty and richness of destinations close to their homes, in a safe and sustainable way.

Europe’s culture – close to you features existing cultural offers – both physical and digital – supported by the EU and its partners. This can be winners of the European Heritage Awards, traditional and online exhibitions, protected natural sites, stunning architecture, music festivals etc.

Moreover the campaign is backed up by digital resources that will make European holiday goers’ life easier, including the new Re-Open EU interactive map with detailed travel information about all EU Member States.

The main hashtag is #EuropeForCulture, originally created for the European Year of Cultural Heritage 2018.

So, ready to explore Europe’s culture and heritage this summer? Make sure to follow the campaign to get inspired and find out more about interesting sites and hidden cultural gems – close to you.


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Published:  18 Jun 2020