- Published:
CREATHRIV-EU - Euroclusters for Thriving Creative and Cultural Industries
Euroclusters for Thriving Creative and Cultural Industries is a cross-regional joint cluster initiative funded under the 2021-2027 Single Market Programme (SMP). It aims to strengthen the European Creative and Cultural Industries (CCIs) and bring them back to sustainable growth after the Covid-19 pandemic.
- Sectors:
- Audiovisual industry
- Countries:
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Italy
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Lithuania
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Belgium
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Hungary
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Greece
- Budget size:
- Medium - between €500.000 and €2 million
- Source of funding:
- Single Market Programme 2021

CREATHRIV-EU's contribution starts in the CCIs ecosystem. It aims to trigger a spillover and spill-around effect and cross-fertilise with other ecosystems for a more resilient, greener, and digital EU.
It works on two levels: on the one hand, it aims to develop the complex management of the cluster; on the other hand, it offers important support to businesses, both through new and improved services and through direct financing.
For instance, CREATHRIV-EU has launched its first call that awards grants for CCIs SMEs for projects and activities that contribute to
- the diversification of products/services/contents based on digital technologies, especially in the heritage, archives and libraries CCI sector
- supporting the green transition of the audiovisual & multimedia sector and in performing arts
- bridging the skill gaps in the CCIs workforce and supporting greater participation of women
- increasing business opportunities through internationalisation and synergies along and across value chains
The project is coordinated by Basilicata Creativa (Italy) and carried out along with 4 clusters in Lithuania, Hungary, Belgium, and Greece.
It was launched in September 2022 and concludes in August 2024.