It stimulates artist development, exchange and innovation by creating new international opportunities for performance, creative collaboration and capacity building amongst European female musicians and industry professionals. The project aims to promote the creative and economic contribution that female talent could be making to Europe’s music industry through innovative and inclusive actions.

The core action of the project involves an extensive programme of career development for women and gender minority artists and industry innovators. Showcases, networking, training and “Creative Lab” Capacity Building provide three cohorts of 72 women with the chance to access new markets, build international profiles and extend their audience in Europe and beyond. The Lab provides opportunities for music creators to connect with pioneering artists and entrepreneurs from tech, AV and other sectors shaping change and innovation.

The project also aims to develop a database promoting the skills of the Keychange participants to a network of more than 140 international festivals. Moreover, a dynamic web platform will offer learning opportunities and webinars to hundreds of men and women across Europe who aren’t directly involved in the Keychange project. Finally, the project also proposed and promoted a pledge to achieve gender balance in festivals, music organisations and companies. The pledge has been already signed by over 500 festivals and music companies.