Skip to main content

Culture and Creativity

S+T+ARTS is driven by the idea that science and technology combined with an artistic viewpoint delivers valuable perspectives for research and business. Recent STARTS projects address the use of AI-systems and High-Performance computing for use cases such as media, disinformation, XR environments, climate change, food security, urban development, factory automation etc. through a number of dedicated sub-projects. In light of the continuing digitalisation of society, STARTS provides a holistic and human-centred approach.

Through its different pillars, S+T+ARTS offers:

The Social Investment and Skills window facilitates: development of skills and key competences; the matching, deployment and higher skills utilisation through education, training, including on-the-job training and related activities. The window also supports projects involving social innovation, health services, ageing and long-term care, access to prevention, innovative treatments and e-health options, inclusion and accessibility, and cultural and creative activities with a social goal.

The Invest EU SME window facilitates access to and availability of finance primarily for SMEs and small mid-cap companies, including innovative ones and those operating in the cultural and creative sectors, as well as for small mid-cap companies. In addition, it offers capital support to SMEs that were not in difficulty in State aid terms already at the end of 2019, but since then face significant risks due to the crisis caused by the Covid-19 pandemic.

Projects promote mobility activities for:

  • Learners: pupils, students, trainees, apprentices, young people, adult learners;
  • Staff: professors, teachers, trainers, youth workers, and people working in organisations active in the education, training and youth fields;

Projects mainly aim to support learners in the acquisition of knowledge, skills and attitudes, including language competences.

Erasmus for Young Entrepreneurs is a cross-border exchange programme, allowing aspiring young entrepreneurs to work with and learn from more experienced entrepreneurs running small businesses in other countries.

This funding opportunity supports projects within the cultural and creative sectors. A broad range of activities and initiatives, and a wide range of applicants can be supported. Support is for projects involving transnational cultural cooperation, and which contribute to strengthening the creation and circulation of European artworks and artists transnationally. There is also a focus on funding projects which support the European cultural and creative sectors to nurture talent to innovate, to prosper and to generate jobs and growth.

Every year, the European Commission implements Pilot Projects (PP) and Preparatory Actions (PA) at the request of the European Parliament. The list changes on an annual basis. These actions sometimes target the news media and creative sectors.

The following actions are expected to be launched in 2024 for support in 2025:

The objective of the MEDIA 360° support is to exploit synergies among existing ecosystems, to develop further cooperation potential, to reach economies of scale across different supported activities, create impact across the value-chain. The action shall support a package of activities related to facilitating the creation and promotion of European content, and/or the uptake of new technologies or business models for the audiovisual sector.

Grants will fund European festivals and festivals' networks screening a significant proportion of non-national European works, while preserving their identity and unique profile. The Networks of European festivals shall provide support to coordinated/collaborative activities among European audiovisual festivals aiming at increasing audiences' interest in non-national European audiovisual content and promoting its circulation and visibility.

The objective of the Markets & networking support is to enhance the promotion of European content in the global market and to foster cooperation among all parts of the audiovisual value chain for the co-creation and promotion of European audiovisual works. Cooperation of audiovisual professionals and promotion of European works are pursued by supporting two types of projects and activities:
• Markets focusing on a specific type of films and innovative content, or networking of markets that present similar genre/topics or are located in the same region;

EU Missions are a coordinated effort by the Commission to pool the necessary resources in terms of funding programmes, policies and regulations, as well as other activities. They also aim to mobilise and activate public and private actors, such as EU Member States, regional and local authorities, research institutes, farmers and land managers, entrepreneurs and investors to create real and lasting impact. Missions will engage with citizens to boost societal uptake of new solutions and approaches.

As part of Horizon Europe, the European Innovation Ecosystems (EIE) programme aims to create more connected, inclusive, and efficient innovation ecosystems and support the scaling of companies, as laid out in the New European Innovation Agenda.

Innovation ecosystems

Media (re)presentation and visibility of vulnerable groups like migrants and refugees remains marginal in the mainstream social media across Europe and with a special consideration of the Ukraine situation. The objective remains to identify ways to promote inclusive social media in Europe, and to help these groups creating their own narratives about the place and role of the refugees and migrants in European societies and communities.

The following activities should be part of the expected actions of the project: 

The objective of the European mini-slate development support is to foster the competitiveness of European independent production companies in countries with a low audiovisual capacity (LCC group A and LCC group B) and to increase their economic weight on the market.


Support will be given to independent European production companies able to develop a slate of 2 to 3 audiovisual works (fiction, animation, creative documentary).

Support will be given to European festivals programming a significant proportion of non-national European audiovisual works, aiming at year-long activities targeted to expand and renew audiences and implementing innovative audience outreach activities as well as initiatives for young audiences.

The European co-development action shall support the cooperation among European production companies in developing a single project for commercial exploitation intended for cinema release, television broadcasting or commercial exploitation on digital platforms or a multi-platform environment in the following categories: animation, creative documentary or fiction.

Support will be given to the development of works and prototypes of interactive narrative storytelling with original content and/or quality gameplay intended for production and global commercial exploitation via PCs, consoles, mobile devices, tablets, smartphones and other technologies.

The Films on the Move action shall encourage and support the wider distribution of recent non-national European films by encouraging sales agents and theatrical distributors in particular to invest in promotion and adequate distribution of non-national European films.


The activities to be funded are campaigns for the pan-European theatrical and/or online distribution of eligible European films, coordinated by the sales agent of the film.

The European Film Sales support shall encourage and support the wider transnational distribution of recent European films by providing funds to European sales agents, based upon their performance on the market, for further reinvestment in the acquisition, promotion and distribution (including online) of recent non-national European films.

There are two phases for the funded activities:

The objective of the European slate development support is to foster the competitiveness of European independent production companies and to increase their economic weight on the market. The aim is also to increase the capacity of audiovisual producers to develop projects with potential to circulate throughout Europe and beyond, and to facilitate European and international co-production.

The objective is to support initiatives promoting audience development and engagement, including film education activities, addressing in particular young audiences.


Projects ensuring pan-European cooperation and providing innovative projects, especially using new digital tools aiming at:

The objective of the Innovative tools and business models action is to strengthen the competitiveness, scalability and sustainability of the European players, as well as to improve the visibility and availability of European works and increase audiences in the digital environment.

The aim is to support projects focusing on the specific challenges of the audiovisual sector such as discoverability, sequencing of release windows, financing and territoriality in order to enable strong and visible offers of European works online and across borders to a wide public.

The objective of the support to TV and online content is to increase the capacity of audiovisual producers to develop and produce strong projects with significant potential to circulate throughout Europe and beyond, and to facilitate European and international co-productions within the television and online sector.

The “ACP-EU towards a viable cultural industry” Programme, aims to boost the potential of the cultural and creative sector and its contribution to the social and economic development of the African, Caribbean, and Pacific (ACP) countries. The programme aims to encourage entrepreneurship and cultural innovation, create new jobs and increase artists’ and cultural professionals’ revenues.

Cluster 2, ‘Culture, Creativity and Inclusive Society’ aims to meet EU goals and priorities linked to: • Enhancing democratic governance and citizens participation; • Safeguarding and promoting cultural heritage; and • Responding to and shaping social, economic, technological and cultural transformations. Proposals can undertake innovative research on: • Democracy and Governance; • European Cultural Heritage and the Cultural and Creative Industries; • Social and Economic Transformations.

Cooperation Partnerships allow organisations to

  • increase the quality and relevance of their activities
  • develop and reinforce their networks of partners
  • increase their capacity to operate jointly at a transnational level
  • boost the internationalisation of their activities
  • exchange and develop new practices and ideas

Projects aim to develop innovative practices, and implement joint initiatives promoting cooperation, along with peer learning and exchanges of experience at the European level.

Enterprise Europe Network (EEN) is a regional network, a one-stop-shop for SMEs seeking to improve their competitiveness. To do this, EEN provides SMEs with business support and advises them on opportunities on the internal market. EEN cooperates with regional initiatives such as Smart Specialisation Platforms, Digital Innovation Hubs, Knowledge and Innovation Communities and Key Enabling Technology Centres (KETs).

The Creative Innovation Lab will incentivise players from all cultural and creative sectors to design and test innovative digital solutions with potential positive long-term impact on multiple cultural and creative sectors.

The Lab will facilitate the creation of innovative solutions (e.g. tools, models and methodologies) that can apply to the audiovisual sector and at least another creative and/or cultural sector. Solutions should be easily replicable and have potential for market penetration.

Subscribe to Audiovisual