The objective of the Innovative tools and business models action is to strengthen the competitiveness, scalability and sustainability of the European players, as well as to improve the visibility and availability of European works and increase audiences in the digital environment.

The aim is to support projects focusing on the specific challenges of the audiovisual sector such as discoverability, sequencing of release windows, financing and territoriality in order to enable strong and visible offers of European works online and across borders to a wide public.

Applications should present adequate strategies to ensure a more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.

Transparency plays a key role in the action. Therefore, applications should contain plans for the disclosure of the inputs and results of the action, including among others, communicating the results to public authorities, Member States and the audiovisual industry.