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Culture and Creativity

The objective is to support initiatives promoting audience development and engagement, including film education activities, addressing in particular young audiences.

Projects ensuring pan-European cooperation and providing innovative projects, especially using new digital tools aiming at:

  • increasing interest and knowledge of audiences in European films and audiovisual works including specific programmes on film heritage,
  • increasing pan-European impact and audience outreach,
  • promoting and increasing the contribution that existing European films and audiovisual works, including curated catalogues of films, make towards audience development, film education and film literacy.

Applications should present adequate strategies to ensure a more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.

Applications should present activities to be implemented over 2 years.

Total budget
€ 2.44 billion
2021 - 2027
Grant / loan size
Check the call for proposals.
Who can apply
In order to be eligible, the applicants (beneficiaries and affiliated entities) must be legal entities (public or private bodies), and be established in one of the eligible countries (see Call details). Other entities may participate in other consortium roles, such as associated partners, subcontractors, third parties giving in-kind contributions, etc (see section 13).
No. of partners needed
Applications by single applicants (single beneficiaries) as well as proposals submitted by a consortium of at least two applicants.
Name of the programme or initiative
Type of support
How to access
Calls for proposals
Total initiative budget
€ 6.5 million
Sector count
Organisation count
Need count