The objective is to support initiatives promoting audience development and engagement, including film education activities, addressing in particular young audiences.

Projects ensuring pan-European cooperation and providing innovative projects, especially using new digital tools aiming at:

• increasing interest and knowledge of audiences in European films and audiovisual works including specific programmes on film heritage,
• increasing pan-European impact and audience outreach,
• promoting and increasing the contribution that existing European films and audiovisual works, including curated catalogues of films, make towards audience development, film education and film literacy.

Applications should present adequate strategies to ensure a more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.

Applications should present activities to be implemented over 2 years.