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Culture and Creativity

The objective of the support to TV and online content is to increase the capacity of audiovisual producers to develop and produce strong projects with significant potential to circulate throughout Europe and beyond, and to facilitate European and international co-productions within the television and online sector.

The action aims to strengthen the independence of producers in relation to broadcasters and digital platforms, to enhance collaboration between operators, including independent producers, broadcasters, digital platforms and sales agents, from different countries participating in the MEDIA Strand, including from low capacity countries, in order to produce high-quality programming aimed at wide international distribution and promoted to a wide audience including commercial exploitation in the multi-platform environment. 


Total budget
€ 2.44 billion
2021 - 2027
Grant / loan size
From € 300.000 to € 2 million
Who can apply
In order to be eligible, the applicants (beneficiaries and affiliated entities) must be legal entities (public or private bodies), be established in one of the eligible countries (see Call details) and be established in one of the countries participating fully in the MEDIA Strand of the Creative Europe Programme and be owned directly or indirectly, wholly or by majority participation, by nationals from such countries.

The applicants must be independent European audiovisual production companies. The coordinator must be the majority producer of the work in terms of rights. In case of equal shares, the coordinator should be designated by the partner(s) as delegate producer.

Other entities may participate in other consortium roles, such as associated partners, subcontractors, third parties giving in-kind contributions, etc (see section 13).
No. of partners needed
Applications by single applicants are allowed (single beneficiaries), as well as proposals submitted by a consortium of at least 2 applicants.
Name of the programme or initiative
Type of support
How to access
Calls for proposals
Total initiative budget
€ 22 million
Sector count
Organisation count
Need count