TraCEs, Cultour Is Capital - Transformative Tourism across European Capital of Culture
Funded under the EU’s COSME (Competitiveness of Enterprises and SME) programme 2014-2020, TraCEs seeks to lay the foundations of a cultural and sustainable tourism model in European Capitals of Culture (ECoC) that pivots around their heritage, cultural and creative sectors, and ways of living.
- Cultural heritage
- Design and fashion
- Literature, books and publishing
- Performing arts
- Visual arts
- Budget size:
- Small - under €500.000
- Source of funding:
- Programme for the Competitiveness of Enterprises and SMEs (COSME)
Its aim is to develop methodologies, procedures, and tools that will favour the creation of new tourist experiences in ECoC cities, involving two key sectors: creative and cultural industries and tourist operators. Ultimately, TraCEs believes that ECoC should not be a one-year event but should build a future for the cultural and creative sector of cities and region, for their impact on other sectors and for cultural tourism.
For this project 8 partners from Italy, Slovakia, Croatia, Spain, Germany and The Netherlands came together to share the unique qualities of their countries and, above all, the potential of their culture capitals from a local and innovative perspective. This is how TraCEs understands transformative tourism: linking communities so that visitors tap into regional cultures and meaningfully interact with locals, reinforcing the concept of the tourist as a temporary citizen rather than a holidaymaker. TraCEs brings all this together by putting forward a new way of traveling to European Capitals of Culture.
The project actively involves tourism and creative industry operators to interact in “laboratories”, where local resources – previously mapped and clustered – are used to shape an innovative thematic tourist product. Synergies between tourism and culture are used at the outset of the overall project development process, and the project provides a unique opportunity for the tourism sector to develop innovative products, and for creative industries to cross-fertilize other economic sectors.