The COVID-19 crisis has dramatically affected the audiovisual viewing habits of European audiences. The progressive shift from cinema to platforms that the sector has witnessed in the last year has taken an incredible acceleration due to the closure of cinema theatres.
Supporting audience growth on multiple platforms
The objective of this cluster of the MEDIA strand is to connect European audiovisual works with their audiences and support audience development across Europe and beyond. The progamme aims to achieve this by
- stimulating audience growth and renewals by increasing audiences on all platforms
- engaging with younger audiences through multiple educational and promotion tools
- ensuring access to content through support to subtitling
The MEDIA strand will support the industry to seize and maximise the opportunities offered by the digital transition. Innovative ways of engaging with the audience will be supported to ensure the widest audience possible for European audiovisual works.
Eligibility for funding
Cinema operators, festivals, video on demand networks and operators, theatrical distributors, sales agents, heritage institutions, etc., are eligible to apply for funding opportunities under this cluster.