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Culture and Creativity


Creative Europe Cross-sectoral page visual

The CROSS-SECTORAL strand aims at reinforcing collaboration between different cultural and creative sectors, in order to help them address the common challenges they face and find innovative new solutions. This is achieved for instance through policy cooperation, the services provided by the Creative Europe desks, and the Creative Innovation Lab.

New support to the news media sector

For the first time, Creative Europe offers funding to the news media sector in order to promote media literacy, pluralism and media freedom, as well as activities to help the sector adjust to the structural and technological changes it faces.

In particular, in 2021, Creative Europe launched a call for proposals on journalism partnerships. The action aims to:

  • promote sector-wide, cross-border collaboration among news media professionals in Europe
  • stimulate sharing of best practices for collaborative business transformation
  • encourage journalistic collaboration by developing standards, new business models, training programmes, funding schemes and other activities that aim to uphold quality journalism.

The support targets the wider European news media sector, including small media.

Supporting innovative digital solutions for the cultural and creative sectors

Through the Creative Innovation Lab action, Creative Europe wants to encourage innovative approaches to content creation, access, distribution, and promotion across the cultural and creative sectors, as well as with other sectors. Such approaches shall take the digital transition into account and cover both market and non-market dimensions.

The Creative Innovation Lab aims to

  • incentivise players from different cultural and creative sectors to design and test innovative digital solutions with long-term positive impact
  • ease creation of innovative, close-to-market tools, models and methods for the audiovisual sector and at least another creative or cultural sector.

The first call for Innovation Labs under the new Creative Europe programme has been published:

Creative Europe Desks

Creative Europe Desks are designed to:

  • provide information about and promote the Creative Europe programme in their country
  • assist the cultural and creative sectors in relation to the programme and provide basic information on other support opportunities
  • stimulate cross-border cooperation within the cultural and creative sectors
  • provide assistance regarding the cultural and creative sectors in participating countries
  • support the Commission in ensuring proper communication and dissemination of the results and impacts of the programme
  • ensure the communication and dissemination of information concerning funding awarded to and results in a participating country.
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